How to Build A Successful Business or A Successful South African Entrepreneur?
Starting a business and becoming successful is often part of the American Dream. But there is a difference between starting a business and building a successful business. Many businesses fail within the first few years of existence due to the lack of planning for the long-term. A Successful South African Entrepreneur in South Africa there is not enough vision and there is not enough done to strengthen the business properly from the ground up.
If you want to start a business there is an easy way to get a better understanding of why some businesses fail and others don’t. When starting a business think about it similar to building a house. If done right it is protecting you against any kind of storm or danger of the outside world and will last for a long time. It offers shelter and protection. For you and your business that could be translated to that you want to have a business that is able to weather economical ups and downs (=storm) and that will provide income to pay the bills (shelter and protection).
When building a house there are several different steps you need to follow to have the house build. You know you want a house, but you got to pick a location and get an architect to plan everything out. In the business world that would be: you know you want to start a business, but you have to come up with a business idea and work out a business plan. The next thing for the house would be to build the foundation (and eventually the basement) for the house. In the business world – you got to build the initial infrastructure (example: connecting with vendors, find a manufacturer for your product, create a sales team, rent office space, get a delivery truck, etc.). Once that is in place you able to actually do business and earn some money. But you are not completely done yet. You need to build a frame, put in windows and you also need a roof on house. For your business this means that you pay off debt, improve business processes and get professional help when needed (example: find a tax accountant, select a payroll service, etc.).
Once the house is build you probably want to fill it with furniture and make it livable for the future. Nobody wants to sleep on the floor, right. Again translating this to the business world it could mean that you invest money you earned back into your business. You buy machinery instead of leasing it. Eventually you buy a building, hire more staff, develop more products, move into new markets, build up a high cash reserve, and buy other businesses and so forth. This is often the step where winners and losers separate. Re-investing money into the business is a key factor for success. If you go and spend all the money on your own salary to buy things you have nothing to go back to when the economy slips into a recession or if disaster strikes.
The successful business owner has build up a cash reserve or can borrow money from bank – securing loans with the assets of the business. Going back to building a house this pretty much matches the same efforts. You pay off your mortgage and have equity available to eventually borrow against when emergency arises. Emergencies do not include paying off credit cards to use them again or to buy a car. Financially responsible you should be looking at the long term and not finance short-term goods with long-term debt.
Interesting Facts About A Successful South African Entrepreneur in Gauteng:
About A Successful South African Entrepreneur in Gauteng:
They say money doesn't grow on trees, but I think you can grow it on something even better! Your home computer. To make your money tree grow, you will need to give it a home and a place to grow. You can do this by creating your own website. Here are some basics steps to creating your own website:
1.Pick a domain name. Make sure the name relates well to the information on your website. If you can, make it short and easy to remember.
2.Create your web site using a web site creator, hand coding your own html, or a combination of both.
3. You will need to sign up for a hosting account to get your website online.
Next you will need to plant the money tree seed by developing your product so it can grow:
1.The fastest and easiest way to create a product to sell on your new web site is to create a information product (e-book, audio, etc.). Its very low cost or free to create, and everything is automatic and electronic. That means there is no overhead and no products to ship!
2.You may also want to consider borrowing some seeds while you make your own. You can do this but signing up with other companies that sell information products and selling their products for a commission. This is a great way to get started and test the markets to see whats selling. You also build relationships with companies and that very well could be a marketing advantage after you finish your product.
Finally you will need to nourish your tree by watering it with traffic.
There are three main way to get traffic to your website
1.Your can buy traffic through sites like google. With this method you pay each time someone searches for your key words and they click on your link to your site. Through google you will be paying $.05 each click and up.
2.You can email you mailing list you made over time. Send out a promotional email and and get your previous traffic coming back. Just be careful not send out too many, or they will become annoyed and turned off to all your other emails.
3.Partner up with your competition. You can get your competitors to send out your promotional emails by offering them a commission. Your competitors can become one of your best assets!
Maintain your tree by watering it with plenty of traffic, and give it plenty of love by updating your material! Fallow these easy steps and your money tree should be ready for harvest in no time.
A Successful South African Entrepreneur in Gauteng
A new idea is merely the combination of two or more old ideas. The creation of a new idea is the critical first step in establishing any business.
People who dream of setting up their own business but dont succeed, generally fall into one of three categories:
too few ideas
too many ideas or
waiting for the perfect idea.
Any of these three states of mind may hinder the budding entrepreneur.
Would be entrepreneurs with too few ideas.
These individuals typically say if only I had an idea for a business.
Just remember that if you say you dont have an idea it really means you have no-idea! If this applies to you, you need to get cracking on that first idea fast! As soon as you are able to dream something up, youll have the essential ingredient that all successful businesses are built upon.
Would be entrepreneurs with too many ideas.
Can you ever have too many ideas I hear you say? Well if your creative process leaves you feeling overwhelmed for choice then its definitely a possibility! Many highly creative people experience inertia in business purely because they have so many ideas. They dont know where to start or which idea to implement first!
If you fall into this category, just pick one of your ideas (it doesnt need to be your best one!) and begin to mentally develop it further. Consider the first key steps you need to take to push your business idea forward. Remember that you dont have to have a 100 page business plan or a fully formed idea before you can start taking action! All you need is a little focus.
Would be entrepreneurs waiting for the perfect idea.
This is the equivalent of expecting to know how to swim once youve found the perfect swimming costume.
If you fall into this category, even if you do manage to find the perfect idea, ask yourself whether or not you are going to have the right skill base to get it off the ground. Many successful entrepreneurs have failed many times before their perfect idea came along. It is through being prepared to fall down and stand up again that you develop the tenacity required to succeed in business.
Stay Ahead of the Game.
Whatever your circumstances, whether you are in business already or looking to start a business, creating ideas and being innovative will help keep you on top of your game. The way we are doing business globally is changing at such a rapid rate that if you dont consistently innovate, you will soon be out of business.
Cultivate your Innovation skills.
All the entrepreneurs that I have met have been possibility thinkers. By this I mean they keep their minds open to new opportunities and new ways of thinking. The best way for you to cultivate this ability within yourself is to spend time around other creative thinkers. Challenge each other to innovate.
A Simple Idea Creating Exercise.
Two nights ago I had a brainstorming session with a couple of entrepreneurial friends over a meal. We did a little 5 minute exercise where each wrote down as many ideas as they could on how to create a million pounds within a year. The quality of the initial ideas was absolutely irrelevant. What was really valuable was what came afterwards, when each person read out their individual lists and we discussed how these particular ideas could work.
We had a lot of fun, a lot of laughs and generated a couple of really great business ideas (as well as plenty of ordinary ones!), purely by focusing our brains to answer a simple question.
So how many entrepreneurs does it take to change a light bulb?
Well Im not entirely sure on the answer to that one! But I do know how many ideas it takes to start a business
Copyright Damien Senn 2005. All rights reserved.
Entrepreneurial Mind Frame
Many entrepreneurs get that itch to start a new business, either because they are fed up being "wage slaves" or they like the freedom that working for yourself can bring. Some even think that they will be richer or have more spare time. Many are not sure what kind of business they want.
First of all - never start a new business because you want more money or more time. Starting a new business takes both lots of time and most, if not all, of your money.
Secondly don't fall into the trap of starting a business just for the sake of it. Make sure that someone wants what you are aiming to sell! Your fruit cakes, tattoos or begonias may be the best in the area but if no one wants them - then you are going to be going bust very soon.
So how do you find out what kind of things you are going to sell?
1) Look at the type of area that you want to set up your business. A majority of aged clients is not going to be keen to have tattoos but might love your cakes!
2) Look at the other businesses selling in your area. Whilst it is sometimes good to group some businesses together such as car sales - make sure there is enough people left who may buy from you. Similarly if there is a successful company that is not coping - maybe you can inherit some of their clients?
3) Look for gaps in the market. Are their complimentary businesses close by who you can join in with to share customers? Is the market just crying out for a particular product of service.
4) Most importantly go and ask people. Give talks at clubs about your subject and see what kind of reception you get. Hold a competition for the best ideas etc.
Good luck in obtaining a firm foundation for your new business.
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