How to Build A Successful Business or Small Business Ideas?
Starting a business and becoming successful is often part of the American Dream. But there is a difference between starting a business and building a successful business. Many businesses fail within the first few years of existence due to the lack of planning for the long-term. Small Business Ideas in Sandton there is not enough vision and there is not enough done to strengthen the business properly from the ground up.
If you want to start a business there is an easy way to get a better understanding of why some businesses fail and others don’t. When starting a business think about it similar to building a house. If done right it is protecting you against any kind of storm or danger of the outside world and will last for a long time. It offers shelter and protection. For you and your business that could be translated to that you want to have a business that is able to weather economical ups and downs (=storm) and that will provide income to pay the bills (shelter and protection).
When building a house there are several different steps you need to follow to have the house build. You know you want a house, but you got to pick a location and get an architect to plan everything out. In the business world that would be: you know you want to start a business, but you have to come up with a business idea and work out a business plan. The next thing for the house would be to build the foundation (and eventually the basement) for the house. In the business world – you got to build the initial infrastructure (example: connecting with vendors, find a manufacturer for your product, create a sales team, rent office space, get a delivery truck, etc.). Once that is in place you able to actually do business and earn some money. But you are not completely done yet. You need to build a frame, put in windows and you also need a roof on house. For your business this means that you pay off debt, improve business processes and get professional help when needed (example: find a tax accountant, select a payroll service, etc.).
Once the house is build you probably want to fill it with furniture and make it livable for the future. Nobody wants to sleep on the floor, right. Again translating this to the business world it could mean that you invest money you earned back into your business. You buy machinery instead of leasing it. Eventually you buy a building, hire more staff, develop more products, move into new markets, build up a high cash reserve, and buy other businesses and so forth. This is often the step where winners and losers separate. Re-investing money into the business is a key factor for success. If you go and spend all the money on your own salary to buy things you have nothing to go back to when the economy slips into a recession or if disaster strikes.
The successful business owner has build up a cash reserve or can borrow money from bank – securing loans with the assets of the business. Going back to building a house this pretty much matches the same efforts. You pay off your mortgage and have equity available to eventually borrow against when emergency arises. Emergencies do not include paying off credit cards to use them again or to buy a car. Financially responsible you should be looking at the long term and not finance short-term goods with long-term debt.
Interesting Facts About Small Business Ideas in Pretoria:
About Small Business Ideas in Pretoria:
My husband and I work together on cutting wood for our heat source for the winter months. I enjoy helping him as much as he enjoys the help. I am an entrepreneur and he is a man who enjoys the comforts of a 9 to 5 job. Both of us take pleasure in being out doors in nature. It may be the only thing we have been on the same page about during our 20+ years of marriage.
One particularly nice morning my husband asked me to go into the woods to collect the logs he just finished cutting. I joyfully agreed but when I got out there he was already returning to the house to tune up his chain saw. "No problem", I thought, "I'll just keep busy until he comes back."
As I looked around the parameter of the forest I couldn't see the log he said he had cut up. Going deeper into the thicket of tall brier's and spindly trees, my clothes were being pulled and torn, thorns were cutting my shins and my unhealed broken ankle began to throb from stepping into holes.
I eventually found the log he had cut up and looked around for a better path to get back to the road. "Surely he cut one for me." I thought. "We just discussed this yesterday. Does he really expect me to lug this hard wood such a distance with a hurt foot and without a path?" Within seconds of looking around it became obvious there was no path to get back to the road besides the trail I had just made.
By the time I had taken out two arm loads of wood, I felt beat up, my skin was torn up and I was totally focused on my husbands lack of consideration. "This is how he does everything!" I exclaimed exasperated. "He needs to understand that the way you do anything is the way you'll do everything and this is why we're never on the same page!"
By the time he returned I had spewed all the negative thoughts in to the wind and I couldn't speak. I no longer wanted to lay into him because I knew my thoughts had shifted to an epiphany. I realized the truth. In the years I've wanted him to be involved in my business, I had never once made a clear path for him either. I want him to enjoy helping me in my business, but I have never actually shown him the possibilities of how it could be done. How would he know what the joys or pitfalls could be unless I cut a clear path for him to?
I used this wood cutting experience because as entrepreneurs its important that we allow our spouses paths to be easier to journey through. If you desire to be on the same page then ask yourself one simple question: If I could cut a path for my spouse to understand my work, what would that path look like? If you really give this some thought I think you will find ideas you've never thought about before.
Small Business Ideas in Pretoria
They say money doesn't grow on trees, but I think you can grow it on something even better! Your home computer. To make your money tree grow, you will need to give it a home and a place to grow. You can do this by creating your own website. Here are some basics steps to creating your own website:
1.Pick a domain name. Make sure the name relates well to the information on your website. If you can, make it short and easy to remember.
2.Create your web site using a web site creator, hand coding your own html, or a combination of both.
3. You will need to sign up for a hosting account to get your website online.
Next you will need to plant the money tree seed by developing your product so it can grow:
1.The fastest and easiest way to create a product to sell on your new web site is to create a information product (e-book, audio, etc.). Its very low cost or free to create, and everything is automatic and electronic. That means there is no overhead and no products to ship!
2.You may also want to consider borrowing some seeds while you make your own. You can do this but signing up with other companies that sell information products and selling their products for a commission. This is a great way to get started and test the markets to see whats selling. You also build relationships with companies and that very well could be a marketing advantage after you finish your product.
Finally you will need to nourish your tree by watering it with traffic.
There are three main way to get traffic to your website
1.Your can buy traffic through sites like google. With this method you pay each time someone searches for your key words and they click on your link to your site. Through google you will be paying $.05 each click and up.
2.You can email you mailing list you made over time. Send out a promotional email and and get your previous traffic coming back. Just be careful not send out too many, or they will become annoyed and turned off to all your other emails.
3.Partner up with your competition. You can get your competitors to send out your promotional emails by offering them a commission. Your competitors can become one of your best assets!
Maintain your tree by watering it with plenty of traffic, and give it plenty of love by updating your material! Fallow these easy steps and your money tree should be ready for harvest in no time.
Ideas For New Products And Inventions
Its crucial to know your prospects if you want to market effectively to them.
Take this quick quiz to see how well you know and understand your prospects. If you can't answer these questions, how can you be sure you are connecting with your audience in a relevant and meaningful way?
How can you be sure you are reaching them with a compelling message about your product or service?
How can you be sure you are tapping into the conversation they are already having inside their own head with respect to your product or service?
I would argue you can't. And if you can't do these things, your marketing will not be effective.
1. Who are they?
2. Where do they live ... work ... play?
3. What problem do they have that you can solve?
4. How does your product or service fit into their life?
5. What else do they buy in your product or service category?
6. Where do they get information regarding your product/service?
7. What is most important to them?
8. What are they most afraid of?
9. What is their emotional connection to your product/service?
10. How will they rationalize purchasing your product/service?
Howd you do? If you cant answer these questions, odds are your marketing message isnt connecting with your prospects. And if your message is not connecting with them, you wont be very successful in selling them on your product or service.
Take the time to get to know your customers and prospects. Learn all you can about them. Use this quiz as a guide. When you do youll be able to speak directly to their needs and concerns with your marketing, they will respond. And your business will thrive.
© Copyright 2005 Debbie LaChusa, 10stepmarketing